What I do?

As a freelancer, I help small to mid-sized companies with improving products/services to become better adapted to the needs of their users and thereby increasing demand and contribute to greater profitability.
I provide value by analyzing a company's activity and then with a critical mindset connect your business goals with your users' needs.

Are you having problems with understanding how to get more retaining users to your platform, or why a large number of users drop before the onboarding is finished even though you did your marketing homework? Do you want to know how you are going to gain competitive advantage on the market?
I empatize with your users and translate research insights to visual stories to bridge the gap between business and users so that more people can make use of your product or service.

My process starts with an analysis of the market, your business and then a thorough review of your business to then conduct user research whose insights are transferred to stories, prototypes and visual concepts. Further on, I take these concepts back to the user to gain additional learnings and to validate solutions for their needs.
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